We know that online shopping has been on the rise for some time, even before the pandemic. However, this year has seen businesses being forced to embrace the online space, to ensure they survive and provide customers the option to shop online with them.
Nevertheless, this brings its own challenges. As more content is being shared online the competition to be noticed is getting harder, especially as we approach Christmas.
If you want to be seen and heard online in the lead up to Christmas, here are some tips to really take advantage of your online space.
- Set up a website if you don’t have one. I know you’ve heard this so many times, but it’s the best way to allow customers to shop with you easily right now. Whether you sell products or offer a service, a website not only allows you to build and solidify the relationships you’ve already built on social media, but it’s also means customers can shop with you at any time – even in the middle of the night. Who doesn’t want to earn money whilst they sleep?!
- Make sure your website is up to date. If you already have a website, make sure all the content is up to date and correct. That means product details, service information, pricing as well as contact details, opening times, and details about delivery, returns etc. Keeping these up to date and correct means customers can shop and buy from you quickly and easily, and instils trust as it makes you look more professional when everything is up to date.
- Take advantage of email marketing. Platforms like MailChimp or Mailerlite are a great starting point to begin building your email list so that you can really nurture your audience. Send out regular emails promoting your products whilst thinking about what your audience are looking for from you right now. Don’t forget to include links to your website where they can buy from you directly.
- Up your game on social media. Facebook, Instagram, Twitter and LinkedIn are getting busier by the day, and sharing the odd quote here and there just won’t cut through the noise anymore. Show your face either in pictures, videos or if you’re feeling brave go Live. People are missing the face to face interaction they would normally be having on a daily basis, so by seeing a friendly face not only allows them to relate to you and your brand, but gives them a reason to engage with you too.
- Check where else you can be found online. Social media isn’t the only place customers can find your business, but platforms like Google My Business, Yell.com and other online directories are all helpful in increasing brand awareness and driving traffic to your website. Make sure all your information is correct on these too.
- Think outside the box. If your products or services aren’t something you can sell online right now, or you’re limited to how you can sell due to restrictions, think of new ways to deliver your services or alternative, complimentary products. Can you offer 1:1 or group tutorials/consultations online? Can you sell DIY kits at home? Offer gift vouchers for when restrictions are lifted so people have something to look forward to when they can come and shop with you again. Alternatively, do you have a passion for something that may not be your core business? Is there a service or product that you can offer to people that could help people over the next few months. Don’t feel restricted by your “traditional” business, and think outside the box, especially when it comes to selling online.
- Get involved with online events. As many face to face events are either cancelled or under restrictions, there are a number online events taking place, including the Online Cardiff Christmas Indie Market co-hosted by Business In The City and Cardiff Indie Collective! Find out more about the event and how you can be involved HERE
Why not organise an online event yourself? A live “come shop with me” so people can browse your store/products and maybe an exclusive on the night discount could be a good way to make some extra sales, and encourage some engagement online.
Do you need some help with your online marketing? Get in touch with me at Cariad Creative and organise an online 1:1 consultation to help you get some clarity on how you can market yourself effectively online over the next couple of months.