Running a business is expensive and with various expenses to think about, investing in software isn’t always possible. With lots of free tools now available, all claiming to help you solve your business problems, it’s hard to tell which is worthwhile. I have put together my ten favourite free business tools, that help me run my businesses more efficiently
Canva is an online graphic design tool, with a drag- and- drop feature. It is best used to create branded social media posts and other online graphics. Available through their website and phone app, Canva also has a number of pre-made layouts which makes it quicker and easier to create your designs.
Zoom is a video conferencing software, that allows you to schedule one2one video calls, group meetings, with the facility to call in from your desktop or mobile phone. The perfect tool to help keep in contact with clients across the UK and beyond.
Perfect for organising and keeping projects on track with clients and team members. Slack allows you to create different channels, to keep work organised, upload files to share documents and gain feedback on work and archive progress
Whilst I actually don’t recommend scheduling your social media posts, sometimes it’s not possible to post everything in real time. If you need/want to schedule your social media posts in advance to save time and maintain your presence online you can use a 3rd party scheduling platform. Most are paid for, but Hootsuite offers the best free option. (Top tip: use Facebooks built-in scheduling tool for Facebook posts)
5. SURVEY MONKEY
If you need to carry out market research, or collect customer feedback after an event, project or campaign, Survey Monkey is a powerful tool, that will help you collect your data.
6. GOOGLE ANALYTICS
Google Analytics is essential to understanding how your business is performing online. Use to monitor and evaluate who visits your website, where they are, how they found you, what they did on your site and how long they stayed, plus much more.
If you can’t afford professional photography for your marketing assets like your website and social media posts, stock imagery is a great alternative. Well known stock imagery providers like, iStock and Shutterstock are paid for services, however Unsplash and Pixabay provide free stock imagery for you to download and use. (Always check usage rights before downloading)
Sending mass emails for campaigns through MailChimp is free easy and to use. The free option allows you up to 2k contacts with a drag-and-drop campaign builder and pre-made designs for you to choose from.
Keep your important files backed up with Dropbox. The free plan gives you 2GB of storage, but you can upgrade your account if you need more. Once you have purchased your own hosting and domain package, WordPress is a free platform, with hundreds of free themes and plugins to create a professional website.
Once you have purchased your own hosting and domain package, WordPress is a free platform, with hundreds of free themes and plugins to create a professional website.